Tuesday, December 06, 2005

Sign o' the Times

Seen this morning on the front doors of the local Sears:

"Merry Christmas"

The signs appear to be sort of hastily done. Not that they were in Magic Marker or anything, but they were simple black-and-white without a lot of the corporate marketing frilly stuff that usually goes on corporate messages. It looks to me like they're trying to avoid the boycott of places like Target that refuse to say "Christmas" in their ads.

I say, boycott away. If a store refuses to make Christmas part of its Christmas-shopping season promotions, let's give them what they want and refuse to make that store part of our Christmas shopping. It's not like much of the shopping binge that starts on the day after Thanksgiving and magically happens to end on December 24th, only to be followed by a returning binge that starts December 26th, is anything but Christmas shopping. Sorry...Chanukkah isn't that big a holiday, certainly not a big shopping holiday. Kwanzaa? Please. Christmas is what retail is all about...and if they refuse to acknowledge it? Fine with me. They won't get my money. (And no, "Xmas" just won't do.)

We have some Target gift cards...I won't use them until Christmas is over. I don't totally hate Target or anything -- I just want them to get the message.

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